Here’s a little tidbit that we came across. According to industry analysts, an average creative professional looks for an asset 83 times per week and fails 35% of the time. (DAM solutions drop the fail rate below 5%).
Besides the time spent searching assets, the inability to find the correct files leads to effort duplication – the same artwork may need to be re-created.
If the average creative spends 4 hours per week on low value work such as searching and file management that works out to over 200 hours a year! By implementing an effective DAM solution, you could be freeing up your creative team to spend 1000′s of hours per year on high-value creative work.