Real-time web-based video-annotation allows for faster video production

In 2010, Zappos made $1.6 billion in revenue. How did they do it? It turns out that videos played a major role in influencing customer conversion. In fact, Zappos reported that its 50,000+ videos had a sales impact of 6% to 30%. That’s a lot of videos, and a lot of money. Like Zappos, more […]

Defining a new category in Digital Asset Management

Digital Asset Production Management (DAPM) system: A new breed of DAM solution with production oriented user interfaces, automated-workflows, integrated version control, highly scalable back-end architecture. For an organization with an active creative group, this option allows entire creative process from brief to production, all the way into distribution to be streamlined.

Trouble Finding Assets

Here’s a little tidbit that we came across. According to industry analysts, an average creative professional looks for an asset 83 times per week and fails 35% of the time. (DAM solutions drop the fail rate below 5%). Besides the time spent searching assets, the inability to find the correct files leads to effort duplication […]