In 2010, Zappos made $1.6 billion in revenue. How did they do it? It turns out that videos played a major role in influencing customer conversion. In fact, Zappos reported that its 50,000+ videos had a sales impact of 6% to 30%. That’s a lot of videos, and a lot of money. Like Zappos, more […]
Digital Asset Production Management (DAPM) system: A new breed of DAM solution with production oriented user interfaces, automated-workflows, integrated version control, highly scalable back-end architecture. For an organization with an active creative group, this option allows entire creative process from brief to production, all the way into distribution to be streamlined.
Here’s a little tidbit that we came across. According to industry analysts, an average creative professional looks for an asset 83 times per week and fails 35% of the time. (DAM solutions drop the fail rate below 5%). Besides the time spent searching assets, the inability to find the correct files leads to effort duplication […]