Digital Asset Production Management (DAPM) system: A new breed of DAM solution with production oriented user interfaces, automated-workflows, integrated version control, highly scalable back-end architecture. For an organization with an active creative group, this option allows entire creative process from brief to production, all the way into distribution to be streamlined.
Here’s a little tidbit that we came across. According to industry analysts, an average creative professional looks for an asset 83 times per week and fails 35% of the time. (DAM solutions drop the fail rate below 5%). Besides the time spent searching assets, the inability to find the correct files leads to effort duplication […]