In April of 2005, Adobe released the Creative Suite 5 upgrade to its popular creative tool product line. As part of the announcement, Adobe also announced that it would be dropping support for the Version Cue tool that enabled its users to version files. While most users have subsequently upgraded their CS applications, there are […]
Version control: it’s the bane of every creative professional’s existence. When you need the correct version of a file from the 50 to 100 or more that may exist, you can’t take the time to consult every collaborator on the file, and you can’t take a wild guess that “Summer Campaign_Final_Revised_v2” is the version you’re […]
In 2010, Zappos made $1.6 billion in revenue. How did they do it? It turns out that videos played a major role in influencing customer conversion. In fact, Zappos reported that its 50,000+ videos had a sales impact of 6% to 30%. That’s a lot of videos, and a lot of money. Like Zappos, more […]
Digital Asset Production Management (DAPM) system: A new breed of DAM solution with production oriented user interfaces, automated-workflows, integrated version control, highly scalable back-end architecture. For an organization with an active creative group, this option allows entire creative process from brief to production, all the way into distribution to be streamlined.
Here’s a little tidbit that we came across. According to industry analysts, an average creative professional looks for an asset 83 times per week and fails 35% of the time. (DAM solutions drop the fail rate below 5%). Besides the time spent searching assets, the inability to find the correct files leads to effort duplication […]